Choosing the Right Marketing Platform to Grow Your Business

Running a successful business is no easy job. You need to make sure your existing customers are happy with what you offer and, at the same time, attract new customers to generate revenue to expand your business further. You also need to be flexible and always on the lookout for …

“A two-way relationship is more valuable than a one-way impression,”

Brands are shifting to the direct to consumer model. Randall Rothenberg, the chief executive officer at the Interactive Advertising Bureau, says “A two-way relationship is more valuable than a one-way impression.” The IAB on Monday published research indicating that growth in most consumer categories is shifting to brands centered on direct-to-consumer relationships and …