Marketing Strategy for Gen Z. A $200 Billion Powerhouse

Gen Z generation

Gen Z is the next big generational wave of consumers. A retail disrupter in the real sense. They are the very first generation who are smartphone natives. This smartphone nativism may be because most of them do not know (or at least remember) any time in their history when social networks did not exist.

The Importance of Influencer Marketing as an E-Commerce Strategy

Importance of Influencer Marketing

In the e-commerce world, we all know that getting ahead (and staying ahead!) of the competition is the key to success. Over the years, we’ve seen several marketing techniques enter the frame, including social media marketing. Now we have a new e-commerce marketing strategy that doesn’t seem to be going away: influencer marketing.