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Choosing the Right Marketing Platform to Grow Your Business

Running a successful business is no easy job. You need to make sure your existing customers are happy with what you offer and, at the same time, attract new customers to generate revenue to expand your business further.

You also need to be flexible and always on the lookout for new and more effective ways to connect with your audience. It’s not just the product that needs to convince them. It’s also the story around it. Your brand. And how you communicate.

How often do you contact your audience? How do you craft your message? How does this message change as your relationship with them matures? These are the aspects that you need to consider if you want them to do business with you.

Want to take the guesswork out of your marketing campaigns? You need the right marketing platform. There are hundreds of marketing platforms out there that offer you the world. Yes, I know, they also come with a price tag to match! However, there are many out there that are very affordable.

I have worked with some of the leading marketing platforms out there. Although flexible, they tend to be somewhat complex. A small or medium size business may not have the time or internal resources to deal with those complexities.

No Business Should Go Without A Complete Marketing Platform

The truth is, no business can do without an all-in-one, well-rounded marketing platform these days. One that can keep track of your customer and prospect interactions. That can send emails that get delivered. That offers webinar marketing solutions. That facilitates building, publishing and hosting high-converting landing pages. And that automates the customer journey based on data and behavior. But, most importantly, one that does this in a simple-to-use interface and with ease of interoperability and connectivity to all your digital channels.

GetResponse’s All-In-One Platform

For the past few months, I have been working with the great team at GetResponse. I found them doing an extensive online search of affordable marketing automation systems. I looked at 30 of these systems before selecting GetResponse. Not only is their customer service top-notch, but their product comes with all the features you would expect from the most popular marketing automation systems. Here is what you get.

Robust Outbound System

GetResponse’s robust email marketing feature helps you send beautifully-designed, responsive emails with just a few clicks. They have over 500+ HTML templates that you can customize in minutes. You can generate and schedule autoresponders to promote your seasonal or timed offers and you can schedule messages for delivery at a certain time of day to fit your audience profile.

Build Scalable Workflows Based on Your Customer Journey

GetResponse doesn’t get much easier than this. Their drag and drop workflow creator lets you track subscriber behavior in real time and react to completed purchases, abandoned carts, and so much more.

Create Landing Pages that Convert

GetResponse's landing page feature is one of my favorites. The 150+ ready-to-go landing page templates are easy to customize, but better yet, are time-tested and proven to convert. They also take advantage of a drag-and-drop editor to transform wild ideas into profitable actions. You don’t even have to know how to code!

Nurture Your Leads with a Complete Webinar Marketing Solution

Start turning leads into repeat customers with a completely integrated webinar solution that takes advantage of all the other GetResponse features such as email marketing, marketing automation, landing pages, lead scoring, and CRM.

Really Get To Know Your Clients and Prospects with an Easy-to-Use CRM System

Keep track of your contacts and pinpoint when to sell to them - at every stage of their subscriber journey with GetResponse's CRM. It’s all here - lead scoring, tags, statuses, and stages. Plus notes, tasks, and meetings. So you can expertly plan every message and sell more stuff, with all the essential tools at your fingertips.

There is so much more that GetResponse does, which I will not go into here. But anything from online surveys and forms to list builder apps and advanced segmentation is part of their included features. Visit their website…you will not be disappointed.