The Evolution of Search
The techniques of Search Engine Optimization are always evolving. As Google and Bing improve their algorithms and user interactions change, some methods become obsolete and no longer practical, others gain increased recognition, and new ones gain traction. The newest one, and still on the fast rise, is Voice Search Optimization.
With the rising prominence of Siri, Alexa, and Cortana, users are frequently becoming used to carrying out their daily searches by voice; an increasing number of individuals are utilizing voice commands to set alarms, to plan their day, and to address their questions regarding anything. Due to the popularity of voice search, it will be at the forefront of Search Engine Optimization sooner rather than later. SEO gurus predict the year 2020 as the year of voice search.
Additionally, the rising popularity of Voice Search is a direct result of the impact mobile search has had on our culture. The simple equation to this rise is the significant number of individuals using a smartphone over the past decade. Mobile search, and with it, the need for hands-free search, expanded as well.
The basic formula behind the technology
Personal voice assistants monitor your searches and online activities to convey a genuinely life-like client experience. When you say a command or ask a question, it utilizes the data gathered to voice the results, making it simpler for you to continue with your work. The voiced queries and responses are very useful when you are caught up in a task and do not have the luxury nor time to type in your question. Having a voice assistant makes things easier and faster to do, and does things more accurately and efficiently without the need to use your hands.
With each unfolding year, AI (Artificial Intelligence) keeps getting smarter at reducing to the lowest, the number of blunders made by voice assistants. The poor performance of voice recognition was one of the major factors behind the slow adoption of voice search in earlier years. Users did not find the inaccuracy of speech recognition and the lack of relevant search results appealing.
Presently, with a 70 percent accuracy rate, Natural Language Processing (NLP) has turned out to be sufficient enough for most people. NPL can recognize human speech patterns, extricate key phrases, people, places, brands, or occasions, and place them into contextual standards in applications and search engine results. With contextual learning included, you are now able to request additional information about your initial question and the voice assistant will understand you are still talking about the same subject.
Businesses should prepare for Search Engine Voice Optimization
The increased use of voice search is something you can take advantage of to elevate your brand to the highest level of search results. Additionally, Voice search is making organizations all over the world reevaluate their SEO strategy.
With the development of voice search, businesses should embrace an increasingly conversational and common-speech optimization approach. The result will offer more straightforward answers to questions, and semantic searches will take a more critical shape.
Search Engine Optimization (SEO) had developed around the strategic placement of catch-phrases. Although the use of this strategy is no longer as relevant, it is by no means obsolete and will continue to play a part in SEO. However, content as a whole, for voice search, has become as relevant as any keyword.
The next influx of customers will come from verbally getting information about your product or the service, rather than composing and typing into a search engine. Be prepared.
Adoption of the technology
According to a survey carried out by Northstar Research, 55 percent of teenagers prefer using hand-free search while 56% of adults enjoy using voice-based search more than once a day. It is not only fun but convenient. Adults also believe that the use of voice search makes them feel "tech-savvy" which is why they love it. It doesn't hurt that it is also a significant help when you are multi-tasking.
More recent studies have suggested that the use of voice recognition will double in subsequent years. By 2020, 30 percent of web browsing will be screen-less. That is, the same way mobiles evolved without reducing the purpose or use of desktop computers.
From time immemorial, we have been using our voice to communicate with each other, and that isn't going to change anytime soon. Most times, it is just easier to speak what you want to say instead of typing —it is more straightforward, easier, faster and more natural.
With voice searches already embedding in our everyday lives, it's more important than ever for marketers to adapt to this growing form of search in SEO, you sure can't afford to ignore it if you want to stay ahead of the competition.