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What Is Marketing Automation?

So, what is marketing automation, really?

I am sure you've heard about it. It is mentioned by every marketing guru out there. Even raved about. But the bottom line is, what can it do for you? Let's start by defining it. Marketing automation is software that helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success.

What can it do for you?

Simply put, marketing automation helps companies nurture prospects with personalized, relevant content that helps convert them to customers and turn customers into brand loyal customers. Marketing automation is well documented to generate over 20% more new revenue for companies and provide an excellent return on the investment required.

How can it help you?

Marketing automation gives you a 360-degree view of prospect activity. It does this by linking the information from your lead generation campaigns to your CRM (client relationship management) software. Marketing automation also lets you:

  • Identify hot leads versus colder leads.
  • Nurture colder leads to convert them to hot leads.
  • Turn hot leads into sales-ready opportunities and assign them to a sales pipeline.
  • Target customers at every stage of the buying cycle.
  • Make information-driven decisions and identify new opportunities for growth.
  • Align sales and marketing so they work seamlessly for your customers.
  • Give your sales team marketing approved resources and messages at every stage of the sales cycle.

Why should I consider a marketing automation platform?

Running a successful business is no easy job. You need to make sure your existing customers are happy with what you offer and, at the same time, attract new customers to generate revenue to expand your business further.

You also need to be flexible and always on the lookout for new and more effective ways to connect with your audience. It’s not just the product that needs to convince them. It’s also the story around it. Your brand. And how you communicate.

How often do you contact your audience? How do you craft your message? How does this message change as your relationship with them matures? These are the aspects that you need to consider if you want them to do business with you.

Want to take the guesswork out of your marketing campaigns? You need the right marketing platform. There are hundreds of marketing platforms out there that offer you the world. Yes, I know, they also come with a price tag to match! However, there are many out there that are very affordable.

I have worked with some of the leading marketing platforms out there. Although flexible, they tend to be somewhat complex. A small or medium size business may not have the time or internal resources to deal with those complexities.

No Business Should Go Without A Complete Marketing Automation Platform

The truth is, no business can do without an all-in-one, well-rounded marketing platform these days. One that can keep track of your customer and prospect interactions. That can send emails that get delivered. That offers webinar marketing solutions. That facilitates building, publishing and hosting high-converting landing pages. And that automates the customer journey based on data and behavior. But, most importantly, one that does this in a simple-to-use interface and with ease of interoperability and connectivity to all your digital channels.

GetResponse’s All-In-One Platform

For the past year, I have been working with the great team at GetResponse. I found them doing an extensive online search for affordable marketing automation systems. I looked at 30 of these systems before selecting GetResponse. Not only is their customer service top-notch, but their product comes with all the features you would expect from the most popular marketing automation systems. If you would like to find out more, this video gives you a tour of the platform:

Final note

If you would like expert advice on how to set up a fully-functioning marketing automation program and marketing strategy, please fill out the form on this page to set up an appointment with one of our marketing automation experts.