Social media can be a cost-effective means of customer service

Companies that don’t staff customer service for social channels are missing out on happier customers, potential revenue and a cheap way of providing service writes Sue Duris. A Gartner report estimates “it costs less than $1 per interaction on social, compared to $6 per phone call and $2.50-5 per email,” …

B2B Marketing Automation: It’s Not Just for the Big Guys

Marketing automation helps your organization increase operational efficiency to grow revenue and reach strategic business goals faster. Business.com just published a great article on Marketing Automation. Learn why marketing automation is becoming so popular for B2B organizations of all sizes. Read the full article here.