Why You’ve seen these types of emails in your inbox right? “Lucy, Get 20% off the entire site this week only!” Or “Mark, the new Lexus NX300 is here, and we have an exclusive preview just you at our showroom.” Even “Steve, we have a few items we think will go with that ‘widget’ you purchased, and they are 10% off for a limited time!” Personalization of marketing emails is an ever-evolving trend. It tells your customers that you know them well and care about what interests them. However, what does this personalization of data mean to the company?
A customer’s interaction with a product or service can help a company collect enough data on them to target market-related items to them in the future. The one-size-fits-all approach is no longer valid with the modern-day consumer. They expect personalized content both online and offline. Email marketing should meet and exceed customer expectations while also giving the business an edge over its competitors.
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