The evolution of the marketing funnel – moving beyond traditional ways of thinking

funnel marketing evolution

The marketing funnel is an old model that marketers have used for decades. It was created to understand how customers interact with brands and determine what kind of ads they should run. Still, it doesn’t work anymore because people don’t go on websites or social media sites just looking at one thing before deciding whether it’s worth purchasing the product or service.

Marketing Strategy for Gen Z. A $200 Billion Powerhouse

Gen Z generation

Gen Z is the next big generational wave of consumers. A retail disrupter in the real sense. They are the very first generation who are smartphone natives. This smartphone nativism may be because most of them do not know (or at least remember) any time in their history when social networks did not exist.