The evolution of the marketing funnel – moving beyond traditional ways of thinking
The marketing funnel is an old model that marketers have used for decades. It was created to understand how customers interact with brands and determine what kind of ads they should run. Still, it doesn’t work anymore because people don’t go on websites or social media sites just looking at one thing before deciding whether it’s worth purchasing the product or service.
Marketing Strategy for Gen Z. A $200 Billion Powerhouse
Gen Z is the next big generational wave of consumers. A retail disrupter in the real sense. They are the very first generation who are smartphone natives. This smartphone nativism may be because most of them do not know (or at least remember) any time in their history when social networks did not exist.
The Importance of Influencer Marketing as an E-Commerce Strategy
In the e-commerce world, we all know that getting ahead (and staying ahead!) of the competition is the key to success. Over the years, we’ve seen several marketing techniques enter the frame, including social media marketing. Now we have a new e-commerce marketing strategy that doesn’t seem to be going away: influencer marketing.
10 Instagram Marketing Tips to Grow Sales
You’ve signed up to Instagram, you’ve got yourself a business page, now what? If you can relate, you aren’t alone because many aren’t sure exactly how to use Instagram to boost their sales.
Why SERP SEO Matters.
According to Chitika, an online ad network, the first result for a given keyword or phrase receives around one-third of all clicks. Meanwhile, the second gets around 18% and those further down only receive single-digit numbers…and this is still on the FIRST page.