The evolution of the marketing funnel – moving beyond traditional ways of thinking

It’s no secret that the way businesses market their products and services has evolved over the years. As a result, the traditional marketing funnel, focusing on leads and conversions with a linear customer journey from awareness to consideration to purchase, is no longer as effective as it once was. In this blog post, we’ll discuss a new formula for growth that considers the many changes that have taken place in the world of marketing. We’ll also look at how you can adapt your marketing strategy to take advantage of these changes and achieve greater success.

The marketing funnel is an old model that marketers have used for decades. It was created to understand how customers interact with brands and determine what kind of ads they should run. Still, it doesn’t work anymore because people don’t go on websites or social media sites just looking at one thing before deciding whether it’s worth purchasing the product or service.

Moving beyond traditional ways of thinking

Nowadays, customer journeys look more like pyramids, diamonds, hourglasses, and other shapes. We are noticing customers narrowing and broadening their consideration set at stages in the buyer journey we could not have predicted using the traditional marketing funnel.

What does that mean for marketers and brands? First, it means you need to adapt your customer journey to include consumer choice. Today, businesses must focus on creating content that interests and engages their target audience. This content has to be relevant, helpful, and personal. Customers demand assistance in selection, and the brands that offer it are the ones that win. This content can take many forms, including blog posts, articles, infographics, and even videos.

Once you have created this content, getting it in front of your target audience is essential. This can be done through social media, email marketing, direct mail, and even paid advertising. But first, ensuring that your content is interesting and relevant to your target audience is essential. If it’s not, they’re likely to ignore it simply.

Adapt or perish

The bottom line is that the traditional marketing funnel is no longer as effective as it once was. To be successful in today’s market, businesses need to adapt their strategies and focus on creating content that will engage and interest their target audiences. By doing so, they’ll be able to achieve greater success and grow their businesses.

If you’re not sure where to start, we can help. We offer various content marketing services to help you create high-quality content that engages and interests your target audience. Contact us today to learn more about how we can help you evolve your marketing strategy and achieve greater success.